Feeding the Algorithm is an ongoing series of experimental sound and video works made in partial refusal, partial complicity (oh the hypocrisy.) It emerges from a moment in which creativity is no longer judged by intensity, risk, or attention, but by frequency. To exist online is to remain active and to remain active is to produce/consume. Silence is treated not as creative time, flow or art but as failure.
These works respond to a culture in which platforms reward continuity over depth, visibility over meaning. Sites like YouTube quietly discipline artists through demonetisation, shadowing, and algorithmic neglect and ironically not for transgression, but for daring to pause. Yet pause is precisely where art happens, as you wait for the tape to rewind after a take, time to think, adjust and renew. Withdrawal, hesitation, and drift are no longer neutral states; they are read as disengagement from the system.
Rather than resisting the algorithm outright, this project provokes it, attempting to think like it, misread it, second-guess its preferences, yet through a surrealist, dadaesque lens. Duration becomes irregular, repetition slightly wrong, or over-intensified. The works (where possible) are analogue and organic. Sound and image are treated as real signals rather than expressions, testing how little or how strangely one can produce and still be seen.
In this sense, Feeding the Algorithm is both symptom and critique. It exposes how creativity has been reorganised as labour without rest, where exhaustion masquerades as productivity. Against this, the work asks a quiet but dangerous question: what forms of art become possible again if disappearance, delay, and refusal are reclaimed as creative acts?
The familiar demand to 'like and subscribe' is deliberately absent (ish ;p). Engagement is no longer invited as affirmation but questioned as conditioning. a reflex drilled into audiences as much as content creators. To refuse this call is not to reject connection, but to resist the reduction of attention, care, and listening to metrics that exist only to keep the system fed.
Feeding the algorithm